There is nothing worse then a sharp image of a fuzzy concept

-Ansel Adams.

As in photography, the image is in the film; it just needs to be made visible and clear.

For entrepreneurs, businesses, practitioners and consultants, we offer a unique approach to revealing both personal and business identity and a philosophy that stresses how similar they really are.

The authentic identity of a business must be a reflection of its owner. Think of yourself as a communicating billboard for your business.

We offer a holistic approach to your business, seeking to align your personal vision and mission with that of your business. Rather than have you seek to emulate your competitors, we look for what will work for you. We help you look at your business with a fresh eye.

Once you have established an authentic identity for your business we offer writing and design development. Here we operate with the idea of turning on its head the often-quoted statement, “I know what I want to say, but I don’t know how to say it.”

We believe that many large and small businesses do not, indeed, know what they want to say and that is our job to help them determine that before the actual writing proceeds.

If the vision is foggy, the writing is likely to be no better even if it is grammatically correct. Thus, what we seek to supply is not just “writing” but “writing with vision.”

It is designated to clarify in the mind of the consumer what makes your business different from the competitors. It blends the identity of the company’s principals and its products and services.

Just as in writing, we don’t revise your current design materials but start fresh. In other words, we don’t open cans. We cook from scratch. However some of your design elements may serve your new vision and we would incorperate them into the new design.

In the same manner, we look for design elements that reflect the business’ authentic identity. An enterprise with a traditional market should reflect this in its visual communication. A cutting edge business will require more adventurous design elements.

We create and reinforce recognizable imagery that consumers will begin to automatically associate with the brand.

We work with you to develop the visual representation of the brand, the ideas and values of the company made manifest in simple, easily comprehensible imagery. And we always have in mind saying by we see that the same message of your business uniqueness is consistent through all your materials — brand name and logos, collateral and website.

“God is in the details.”

-Mies van der Rohe

We offer individual consultations at Fredda Studio and our seminar, Developing Your Business Identity.™ To find out how we can help you to empower your business please contact us.

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© 2005 Fredda | 2315 West Huron Street | Chicago, Illinois 60612 | Ph: 773 -227-6701